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Right at the Clarke Quay’s Central Fountain Square last evening, Magnum Singapore unveiled a new experience of ultimate indulgent pleasure with the opening of the Magnum Singapore Pleasure Store. Together with the opening of the store is the launch of the Magnum Pink and Magnum Black icecreams.
The Magnum Singapore Pleasure Store allows pleasure seekers to design one’s very own Magnum. 6 simple steps: Coat It, Top It, Set It, Name It, Share It and Love It!
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Besides being able to design your own magnum, you can also indulge in beautiful Magnum dessert creations and cocktail such as ”A Midsummer’s Night Dream” topped with delicious fizzy berries, white chocolate sheet, edible flowers.
Two other dessert creations available: Vincent Van Gogh and The Carla Bruni
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Coincided with the opening of the Magnum Singapore Pleasure Store is the launch of the Magnum Pink and Magnum Black ice creams. At the launch party, Ms Jaymee Ong dazzled the crowd the Magnum Pink & Black Twitter Vote Dress designed by Cute Circuit.
The Magnum Pink is a pink Marc de Champagne ice cream coated with a premium pearlescent pink layer of crackling Magnum chocolate sauce whereas the Magnum Black contains intense black espresso coffee swirled in a smooth creamy vanilla ice cream covered in the thick layer of crackling dark Magnum chocolate.
The new Magnum Pink and Magnum Black will be available island wide on 1st August 2013.
As for the Magnum Singapore Pleasure Store, it will be roving around Singapore with the first stop, Clarke Quay Central Fountain Square from 27th of July to 26th of August and will be open daily, from 12 noon to 11 pm. Updates on the location will be posted on Magnum Singapore Facebook Page at .

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