7 Sep 2015

Spreading the love with #YourNutella

Nutella has launched an island-wide campaign to pay tribute to what makes us all special - our name and say thank you to all its customers for being loyal to the brand.
Following the success of #YourNutella in both Europe and the Middle East, the Singapore campaign aims to get people to share their stories through the @NutellaSEA instagram handle and #YourNutella. From the campaign, we hear stories from fans about what their name means to them, or their stories and memories of Nutella.


Guess what comes in a box today? #yournutella

Posted by @jalormee on


How to get your personalized Nutella? 

There are three ways!

Drop by the launch event at Bugis+ from September 7 – 13! Purchase jars of Nutella at $5 each and you can personalize your own jar at the YourNutella factory onsite! 

Not in Singapore or missed the launch event? From October onwards, participating supermarkets will also carry the name label standees, with selected stores running promotional events for fans to get their own name labels! 

Still not able to get your name on the jar? Look out for the launch of the YourNutella.com website on September 14 and order it online to be mailed to you!


Come on, share your story now! Simply take a picture and post it on Instagram and share your story. Do not forget to tag @NutellaSEA Instagram account with #YourNutella!

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